Transforming the World's most effective tooth whitening brand


Two Create produce brand
identity, structural packaging
and website for the pioneering
tooth whitening brand.

Enlighten produces breakthrough professional 'cosmeceutical' dental products. Two Create re-branded the company in 2009 to appeal to both practitioners and consumers alike.

New packaging united their product offering and a bold coloured logo system was introduced to aid navigation.

In 2015 Two Create lead a refresh which included; a new tone of voice, advertising campaign, art direction for film and photo stills, a new Netsuite website and new printed collateral.

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