A new identity for a leading art curation company


The identity is purposefully mysterious and intriguing to reflect the fact that the audience for each event is exclusively handpicked.

House of the Nobleman transforms luxury residential and commercial properties into large scale art exhibitions with different locations selected each year. The company creates intimate art events during art fairs, attracting visitors from within the art, media, fashion, real estate and business worlds. 

The identity includes both a monogram logo mark and a separate logotype, to give a flexible branding system that could be applied across all communications. The corporate stationery uses GFSmith Colourplan, with gunmetal foil, letter-pressed elements and hand finished edge painting. The stationery uses differing shades of grey and small elements of black, to represent the dark and sophisticated nature of the brand.

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