Our solution was "Pure Colour" a concept which links fast paced seasonally changing cosmetics to the equally exciting world of fast fashion. Designed for the fast-fashion shopper - colour cosmetics are merchandised alongside this season's trends, beauty becomes an accessory.
As New Look’s début cosmetic range it was important to capture the spirit of the brand.
The packaging makes the product pop, it’s a frame for the contents, it’s minimal and timeless and reveals the product inside wherever possible. The typography is bold, clean and beautifully executed. The product is vivid, seasonal and fast moving, using the latest fashion inspired colours, patterns and textures.
Pure Colour is an eye-catching range perfect for fast purchasing, it's packaging that lets the product speak.